Our Story

Stella was born in 1998 in Melbourne, Australia. Our team is passionate about offering fashionable clothing to every woman and while Stella has grown, we’re still a small team of designers, pattern makers and fashion enthusiasts who work hard to inspire and empower our customers.

We’re authentic, and like the Stella woman, we want to have fun with our fashion. Our customer is our number one priority. Our goal: to help her look (and more importantly FEEL) her most confident and stylish self.

Stella ranges from work wear basics to fashion items for the everyday, alongside special occasion wear and seasonal essentials like coats and knitwear. Offering new products weekly, you can always count on Stella for the latest trend items.

In 2003, Stella was joined by sister brand Estelle.

The Stella Woman

She is confident & modern. Over the years, she has developed her own style and knows what looks good on her. She’s hard working and professional, looking for items that will take her from desk to dinner and on all the errands in between. A lover of fashion, she knows it’s not just about what you wear but how you wear it.

The Stella Range

At Stella, our focus has always been on designing pieces that any woman can wear. We know that mass-produced garments are designed for body types that don’t represent real women. That’s why our expert team work with Australian models of all sizes to ensure a flattering fit on every woman. Specialising in print and colour, Stella is known for high-quality, fashion-focused clothes that look and feel better.

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