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Our Story

At Stella we’re passionate about creating new season pieces that have a fresh take on trends. From the workplace to the weekend, we provide beautiful, quality fashion and excellent value.

Our Australian based and globally shopped brand was born way back in 1998. We started off as a supplier to department stores and quickly became known as the in-store destination for special-event-stars and everyday must-haves. Following popular demand, we recently launched an online store so that wherever you are in the world, you can shop the Stella collection. We bring style direct to you.

Our ever-evolving apparel collection is an edit of the best new season styles, all in one place. Because we love fashion. In 2003 Stella was joined by sister brand Estelle.

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