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Our Story

The Stella woman is confident & modern. Over the years, she has developed her own style and knows what looks good on her. She’s hard working & professional, looking for items that will take her from desk to dinner & on all the errands in between. A lover of fashion – she knows it’s not just about what you wear but how you wear it.

Stella was born in 1998 in Melbourne, Australia. Our team is passionate about offering fashionable clothing to every woman & while Stella has grown in both the Australian and International markets, we are still a small team of designers, pattern makers, sales experts and fashion enthusiasts who work hard to inspire and empower our customers.

We are authentic & like the Stella woman; we want to have fun with our fashion. Our customer is our number one priority – our goal: to help her look (and more importantly FEEL) her most confident & stylish self. Our expert team work with Australian, size 10, models to ensure the fit is flattering on the every woman.

Stella ranges from work wear basics to fashion items for the every day, alongside special occasion wear & seasonal essentials like coats and knitwear. We specialise in print and colour for the size AU 6 – 16 woman. Offering new product weekly, you can always count on Stella for the latest trend items.

In 2003 Stella was joined by sister brand Estelle.

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